Course Details

Digital Marketingh

Digital Marketing Course

Description

Our Digital Marketing Course is a practical, industry-oriented program designed to help you build real skills, real confidence, and real career opportunities.
Whether you’re a student, working professional, business owner, or freelancer, this course will teach you how to plan, execute, and scale digital marketing campaigns across platforms like Google, Meta (Facebook & Instagram), YouTube, and more.

This is not theory-based learning. You’ll work on live projects, ad accounts, tools, and case studies, exactly how digital marketing works in real companies and agencies.

Benefits

No prior experience required.

FAQ

You’ll receive a Digital Marketing Course Completion Certificate, validating your skills and practical experience.

No. This course starts from basics and gradually moves to advanced levels.

This is 100% practical, with live tools, campaigns, and real examples.

What You’ll Learn – Curriculum Overview

1️⃣ Digital Marketing Fundamentals

  • How digital marketing works in real businesses
  • Marketing funnels & customer journey mapping
  • Branding, positioning & online presence basics

2️⃣ Google Ads (SEM)

  • Search, Display & Performance Max campaigns
  • Keyword research & high-converting ad copywriting
  • Conversion tracking, optimization & A/B testing
  • Budget control, bidding strategies & ROI analysis

3️⃣ Meta Ads (Facebook & Instagram)

  • Lead generation, sales & engagement campaigns
  • Audience targeting, custom audiences & retargeting
  • Facebook Pixel setup & conversion tracking
  • Scaling ads profitably without wasting budget

4️⃣ Social Media Marketing Strategy

  • Content strategy & monthly content calendars
  • Platform-wise best practices (Instagram, Facebook, LinkedIn)
  • Organic growth, engagement & community building

5️⃣ YouTube Marketing

  • YouTube channel setup & optimization
  • YouTube Ads fundamentals & targeting
  • Content planning for reach, watch time & growth

6️⃣ Content Marketing

  • Copywriting fundamentals for ads & landing pages
  • Ad creatives, captions & content psychology
  • Landing page structure & conversion concepts

7️⃣ Tools & AI in Digital Marketing

  • Google Analytics & Google Tag Manager
  • Meta Business Suite & Ads Manager tools
  • AI tools for ads, content creation & productivity

8️⃣ Strategy, Case Studies & Live Projects

  • Real business & agency-level scenarios
  • Campaign planning from scratch
  • Mistake analysis, optimization & improvement methods

9️⃣ Final Project & Portfolio Building

  • Real-world project execution
  • Personal portfolio & campaign showcase
  • Resume preparation, interview & career guidance
  • Career & freelancing guidance

Course Highlights

We are udhyam registred MSME: UDYAM-KL-12-0115839